From tracking campaign KPIs to monitoring fundamental business metrics, leading organizations rely on data to guide their decision-making. While analytics have become table stakes in marketing, many ...

The algorithm year did not arrive with noise. That is exactly why it matters. Because the biggest changes are no longer announced, they are installed, accepted, and normalised. And by the time we ...

The history of the social sciences has included a succession of advances in the ability to make observations and carefully test hypotheses. The compilation of massive data sets, for example, and the ...

New Yorkers got a little more visibility this week into when apps like Uber and DoorDash use algorithms to set prices. The state's Algorithmic Pricing Disclosure Act took effect on Monday. Under the ...