Psychologist B.F. Skinner, the formulator of behavior modification theory, was attempting to prove that the same principles that govern the behavior of amoeba, planaria, rats, dogs and monkeys also ...

As many readers know, my doctoral research area was focused on health behavior change. Specifically, I was interested in finding ways to inspire groups of people to become physically active. One of ...

Here's why changing behavior alone won’t fix your relationship, and what actually creates lasting emotional change between ...

Motivating employees to achieve the desired behavioral outcome is an important leadership function. In a small business it is easier to assess outcomes, so your leadership tactics can be modified ...

Building on a post that looked at times in which media influenced real-world behaviors, we will reflect below on why this can happen through a constellation of theories. 1. Social Learning Theory.