Organizations shouldn’t waste time and funds on direct mail if it doesn’t bring in a reasonable return, says the author of this guide. “A great deal of time and thought must be invested in the ...

“Because of its ability to target, reach, and motivate individual people in large numbers,” mail solicitation plays a key role in nonprofit fund raising, writes Mal Warwick, who founded or helped ...

When the FHA guideline changes went into effect in November there were many unknowns about how this would impact FHA direct mail volume. Based on our client feedback, the changes took a few weeks to ...

A little forethought can make the difference between success and failure for financial-based direct marketing programs. The overall direct marketing plan, testing strategy, persistence and discipline ...

Opinions expressed by Entrepreneur contributors are their own. Automation has made many aspects of our lives easier, both professionally and personally. If you’ve ever used dictation to send a text or ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

"It's exciting to be part of this first time College Direct Mail program that has the capability to integrate digital media elements," said Sandra Roscoe, EVP Media Monetization & Growth PlusMedia.

Since I founded Gunderson Direct roughly 20 years ago, I’ve had a number of conversations where I’ve defended direct mail to digital marketers. It seems that our channel is just not as well understood ...

In today's digital age, it's easy to feel disconnected from the world around us. With our inboxes overflowing and social media feeds bursting with content, it's refreshing to receive something ...