From airlines to food-delivery platforms, many businesses use high-tech strategies to adjust their prices online.

Pricing is tricky for business owners. You want to receive optimal revenue for your products or services, but you don’t want to price yourself out of the market. Today, companies have much more ...

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Is FIFA—and every other practitioner of dynamic pricing from Uber and Amazon to Marriott, Delta, and Target—really playing dirty? Are they price-gouging their customers, or are they improving their ...

Six months after Wendy’s started a fierce debate about the fairness of dynamic pricing in restaurants, with consumers comparing price fluctuations throughout the day to Uber surge pricing policies, ...

The results from my recent survey are in and in this series of articles we’ll be talking about some of the findings. We now have a total of 142 respondents who shared their definitions of dynamic ...

If you feel like you’re being nickel-and-dimed everywhere you shop – you probably are. Instacart has been using a shady AI algorithm that charges different prices to different customers on the same ...

Burc Tanir is the CEO of Prisync, the pricing optimization software company helping e-commerce businesses apply smart data-driven pricing. Customers are more educated and tech-savvy than ever, and ...

(NerdWallet) – If it feels like prices are on a roller coaster ride during the holidays, you’re not imagining things. Strategies such as dynamic pricing and surge pricing mean that prices may change ...

An amazing thing about algorithms is they operate in the shadows. Machine learning and artificial intelligence are both ubiquitous and unnoticeable. For example, most hotel and airline prices are ...

As an industry, we have been discussing dynamic pricing for more than a decade. Numerous iterations pop into the public forums occasionally: variable, seasonal, and, lately, surge pricing. Last week, ...

A study with 500-plus consumers showed 62 percent of restaurants worry about how consumers will react—and with good reason. Let’s be clear: While dynamic pricing is a feasible option for many ...