Paywalls are essential to the financial sustainability of news organizations, yet little is known about how readers respond when they encounter one. Do they subscribe, continue reading free content, ...

Sign up for the daily CJR newsletter. When a reader subscribes to a news outlet, they gain access to more than novel information and ideas—they join a dialogue. In ...

Digital-only subscriptions to local newspapers will overtake print subscriptions by 2027at the latest as reading habits continue to shift to digital platforms, according to a forecast published last ...

Let’s start with the good news. What types of news stories are most likely to make a reader subscribe on a local newspaper’s website? Is it celebrity news, horoscopes, sports scores, the gardening ...

After the pandemic-era surge in news publishers’ subscribers, year-over-year gains are harder to come by, pushing publishers to prioritize retention, moving subscribers to higher-priced tiers and ...

“For the 76 percent of leading newspapers that rely on some form of online paywall to stay in business, readership assistance programs are the only way to ensure that the publication reaches readers ...