Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.
Cameron Nakashima joins producer/host Coralie Chun Matayoshi to discuss why QR codes are used, legitimate businesses uses, ...
Uniqode reports many QR Code strategies fall into the "one-scan trap," leading to missed customer lifetime value. Brands must ...
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