Global conflicts and international crises continue to affect economic stability, diplomatic relations, and security planning across regions. Geopolitical analysis is critical to interpreting these ...

Strategic planning is difficult and its track record is notoriously bad. According to estimates, only 10-30 percent of all strategic plans get implemented as intended. One key reason is that people ...

A 2024 industry audit reveals that 54% of celebrity endorsements fail to yield a positive return due to poor alignment; however, the top 10% of global brands are seeing a 4x multiplier on their media ...

The current methods and processes used across the U.S. government to analyze national security fall far short of the requirements necessary to meet the needs of the nation. Strategic analysis has ...

In today’s digital age, the proliferation of touchpoints has generated a tidal wave of data, offering businesses an unprecedented understanding of their customers and markets. Coupled with ...

The Secretary and I rely on robust analysis to inform strategic decisions on policy, risk management, and options for the future force. We need analysis to explore key assumptions, variables, and ...

In a previous article, I discussed analyzing your own company as an essential part of crafting a marketing strategy. Equally if not more important is the analysis of your competition. Competitors can ...