David Beckham is ubiquitous in World Cup advertising, While a highly recognizable face for football in the U.S., it presents ...

There's an obvious reason Fox is enjoying this.

When the World Cup kicked off last week, FIFA introduced hydration breaks. Many networks are utilizing the pause as a new ...

The advertisements play on Egypt’s poor World Cup record — and the belief that 2026 is different. So far, they ring true ...

Fans watching the 2026 World Cup opening match between Mexico and South Africa likely saw something they didn't expect in the middle of play: ads. A water break was taken about 25 minutes into the ...

FIFA says hydration breaks protect players from heat. They also create new annoying commercial breaks—and fans are calling ...

For most of the past year, Diego Luna was the face the United States Soccer Federation wanted the world to see. He was in the Nike commercials. He was on the promotional banners. He was the tattooed, ...