Why does every 2026 World Cup match stop for water? Here is how long hydration breaks last, when they happen and why Fox is showing commercials while Telemundo stays with the action.

When the World Cup kicked off last week, FIFA introduced hydration breaks. Many networks are utilizing the pause as a new ...

A rare 2012 commercial featuring Lionel Messi and Kobe Bryant has resurfaced during the 2026 World Cup, bringing back one of the most memorable sports ads of the last decade.

The 2026 World Cup's new mandatory three-minute hydration breaks are fundamentally reshaping soccer, seemingly driven by commercial interests not solely player welfare.

FIFA's mandatory World Cup hydration breaks are designed to protect players—but they also create valuable new advertising opportunities for broadcasters.

Virgil van Dijk says he is not a fan of the blanket hydration breaks in every World Cup game and thinks the breaks should be implemented on a game-by-game basis. Speaking after Netherlands 2-2 Japan, ...

Scoring the golden goal in the final might seem like the pinnacle moment for an athlete competing at this year’s World Cup. But Matthew Torrell is using the airwaves on the world’s biggest stage to ...

FIFA will have a wide range of suitors for future men's World Cup TV rights in the U.S. "Hydration breaks" may drive the ...