Virgin Media O2: Daisy vs Scammers campaign
creativereview.co.uk
Virgin Media O2: Daisy vs Scammers campaign
In 2023, 73% of Brits were targeted by scammers. Telecommunications companies such as O2 are often seen as enablers, with scammers exploiting their networks and impersonating their brand – only 24%
Apr 30, 2024
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📞 O2’s AI ‘Daisy’ is Fighting Scammers, One Call at a Time UK telecom giant O2 has introduced Daisy, an AI-powered scambaiter designed to waste scammers’ time while protecting potential victims. 🎯 💡 Part of O2’s “Swerve the Scammers” campaign, Daisy impersonates a sweet grandmother, complete with rambling anecdotes and a warm, trusting voice. The AI cleverly exploits scammers’ biases, drawing them into long, fruitless conversations about imaginary knitting projects or fictional family dramas.
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